Privacy policy

East Coast Connect operates the website https://eastcoastconnect.ca/, including all related information, content, features, tools, products, and services, to provide you with a reliable purchasing experience through our online store.

East Coast Connect is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or complete another transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details: Your name, address, billing address, shipping address, phone number, and email address.
Financial information: Credit card, debit card, financial account, payment card, transaction, form of payment, payment confirmation, and other payment details.
Account information: Your username, password, security questions, preferences, and settings.
Transaction information: Products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about your previous transactions.
Communications with us: Information you provide when contacting East Coast Connect, including customer support inquiries.
Device information: Information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information: Information about how and when you access, interact with, or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you: Including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide personal information.
Automatically through the Services: Including from your device when you use the Services, visit eastcoastconnect.ca, or interact with cookies and similar technologies.
From service providers: Including companies that provide technology, payment processing, shipping, analytics, customer support, or other services on our behalf.
From partners and other third parties: Where permitted by applicable law.

How We Use Your Personal Information

Providing, Tailoring, and Improving the Services

We use your personal information to provide the Services, perform our contractual obligations, process payments, fulfil orders, remember your preferences, send notifications relating to your account, and process purchases, returns, exchanges, cancellations, and other transactions.

We may also use personal information to create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable product reviews, recommend relevant products, and provide a more personalised shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending advertising, promotional, or marketing communications by email, text message, or postal mail.

We may also use personal information to show you advertisements for products or services through the Services or on other websites, including advertisements based on products you previously viewed, purchased, or added to your cart.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate suspected fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services.

If you create an account, you are responsible for keeping your login credentials secure. You should not share your username, password, or other account access information with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to inquiries, provide effective services, communicate about your orders, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable laws, respond to valid legal processes, respond to requests from law enforcement or government agencies, participate in legal proceedings, enforce our terms and policies, or investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy.

These circumstances may include:

Sharing information with Shopify, vendors, and service providers that perform services on our behalf, including payment processing, IT management, data analytics, customer support, cloud storage, order fulfilment, and shipping.
Sharing information with business and marketing partners that provide marketing or advertising services.
Disclosing information when you direct, request, or consent to the disclosure, such as when information is required to ship an order or when you use a social-media integration.
Sharing information with affiliates or businesses within our corporate group, where applicable.
Disclosing information in connection with a business transaction, such as a merger, acquisition, restructuring, sale, or bankruptcy.
Disclosing information to comply with subpoenas, search warrants, court orders, legal obligations, or similar requests.
Disclosing information to enforce our terms, policies, and agreements or to protect East Coast Connect, the Services, our customers, or others.

We may use Shopify to support personalised advertising through third-party services based on your activity across different merchants and websites. Business and marketing partners may process your information according to their own privacy notices.

Depending on where you live, you may have the right to direct us not to share personal information for targeted advertising or marketing based on your activity across different websites.

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve Shopify’s services.

Information submitted through eastcoastconnect.ca may be transmitted to and shared with Shopify and other service providers. These parties may be located in countries other than the country where you live.

To help protect, grow, and improve our business, we may use Shopify features that incorporate information obtained from your interactions with East Coast Connect, other Shopify merchants, and Shopify.

In circumstances where Shopify processes personal information for its own purposes, Shopify is responsible for that processing, including responding to requests relating to your privacy rights.

You can learn more about how Shopify uses personal information by visiting the Shopify Consumer Privacy Policy and Privacy Portal .

Cookies and Similar Technologies

East Coast Connect, Shopify, and our service providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember your preferences, understand how visitors use the Services, improve website performance, prevent fraud, and support advertising or marketing.

You may be able to manage cookies through your browser settings. Blocking or disabling certain cookies may affect the availability or functionality of parts of the Services.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

When you follow a link to a website or platform that is not owned or controlled by East Coast Connect, you should review that third party’s privacy policy, security practices, and terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Information shared in public or semi-public areas, including through third-party social-media platforms, may be visible to other users and may be used by those users or third parties.

The inclusion of a third-party link does not necessarily mean that East Coast Connect endorses that website, its content, its products, its services, or its operators.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the information below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security system is perfect or impenetrable, and we cannot guarantee absolute security.

Information sent over the internet may not be secure while in transit. You should not use unsecured communication channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide the Services, fulfil orders, comply with legal obligations, resolve disputes, prevent fraud, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights relating to your personal information:

Right to Access or Know

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of certain personal information we hold about you or request that it be transferred to a third party, subject to applicable conditions and exceptions.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails.

After unsubscribing from promotional communications, we may still send non-promotional messages relating to your account, orders, transactions, customer service inquiries, or our ongoing business relationship.

You may exercise your rights through options made available through the Services or by contacting us using the contact information below.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request, as permitted or required by applicable law.

You may be permitted to designate an authorised agent to submit a request on your behalf. Before accepting a request from an agent, we may require proof that you authorised the agent to act for you. We may also require you to verify your identity directly with us.

We will respond to valid privacy requests within the period required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may have the right to appeal our response or submit a complaint to your local privacy or data-protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

Where required, international transfers may be supported by recognised legal safeguards, such as contractual protections or transfers to countries recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will publish the revised Privacy Policy on https://eastcoastconnect.ca/, update the “Last updated” date, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any available privacy rights, please contact East Coast Connect:

Email: eastcoast.amherst@proton.me

Website: https://eastcoastconnect.ca/